Printed brochures still have their place—but more businesses are moving toward digital marketing collateral that’s easier to share, easier to update, and far more cost-effective.
From company profiles to catalogues and sales brochures, digital assets help businesses modernise communication while reducing waste and improving accessibility.
If your marketing materials are still heavily print-focused, it may be time for a digital upgrade.
What Is Digital Marketing Collateral?
Digital marketing collateral refers to promotional materials shared electronically instead of in print.
Examples include:
- Digital brochures
- Online catalogues
- Interactive PDFs
- Company profiles
- Emailers
- Sales presentations
- Downloadable resources
👉 Same message. Smarter delivery.
Why Businesses Are Moving Away From Print
The move toward digital collateral is about more than sustainability—it’s also about efficiency, accessibility, and flexibility.
1. Digital Marketing Collateral Reduces Costs
Printing can become expensive quickly.
Costs often include:
- Reprints
- Paper
- Ink
- Distribution
- Design updates
Digital collateral removes many of these ongoing expenses.
Need to update pricing or replace an image? Simply update the file instead of reprinting hundreds of brochures.
👉 Lower costs. Faster updates. Less waste.
2. It Supports Sustainable Marketing
Reducing printed materials helps businesses:
- Use less paper
- Reduce waste
- Minimise transport impact
For brands focused on sustainability, digital marketing collateral is a practical way to support environmentally conscious business practices.
3. Your Audience Is Already Online
Customers are already:
- Browsing on mobile devices
- Reading emails
- Using social media
- Downloading digital resources
Digital brochures and collateral fit naturally into how people consume information today.
Instead of handing someone a printed brochure, businesses can:
- Email documents instantly
- Share files via WhatsApp
- Link brochures on social media
- Add downloadable resources to websites
👉 Accessibility matters.
4. Digital Collateral Is Easier to Share
Printed material has limitations.
Digital collateral can be:
- Shared globally
- Downloaded instantly
- Viewed on multiple devices
- Accessed anytime
This is especially useful for:
- Remote sales teams
- Online meetings
- Networking events
- Expos and conferences
👉 One file can reach unlimited people.
5. Interactive Features Improve Engagement
Unlike printed brochures, digital marketing collateral can include:
- Clickable links
- Embedded videos
- Contact buttons
- Animations
- Interactive elements
This creates a more engaging user experience and helps users take action faster.
Instead of simply reading about your services, users can:
- Visit your website
- Watch a product demo
- Contact your business directly
👉 Better engagement leads to better results.
6. It Helps Keep Branding Consistent
Outdated brochures can weaken brand credibility.
Digital collateral is easier to:
- Update
- Standardise
- Align with brand guidelines
This is particularly important for:
- Franchises
- Multi-branch businesses
- Larger teams sharing client-facing documents
👉 Consistency builds trust.
7. Digital Collateral Supports Your Marketing Strategy
Your brochures and company profiles should work alongside your wider digital marketing strategy.
Digital collateral can be integrated into:
- Email campaigns
- Social media posts
- Paid advertising
- Landing pages
- QR code campaigns
This helps guide customers from discovery to conversion more effectively.
What Businesses Should Digitise First
Businesses transitioning to digital collateral should start with frequently used materials such as:
- Company profiles
- Product catalogues
- Sales brochures
- Service guides
- Event materials
- Training documents
👉 Focus on the resources your team shares most often.
Professional Design Still Matters
Going digital does not mean lowering design standards.
Professionally designed digital marketing collateral:
- Improves readability
- Builds trust
- Strengthens brand identity
- Creates a more polished experience
A poorly designed digital brochure can still damage brand perception.
At String Phone Marketing, we create digital collateral designed to work strategically across websites, email campaigns, social media, and presentations.
Training Your Team to Use Digital Assets
Creating digital collateral is only part of the process.
Businesses also need to know:
- How to organise assets
- How to distribute them effectively
- How to integrate them into campaigns
- How to keep branding consistent
We provide training that helps teams confidently manage and use digital marketing collateral in day-to-day business communication.
Print Isn’t Dead — But Digital Comes First
Print still has value in:
- Events and exhibitions
- Premium experiences
- Specific industries
But many businesses are now adopting a digital-first marketing approach, using print more strategically rather than by default.
Final Thoughts
Switching to digital marketing collateral helps businesses:
- Reduce costs
- Improve accessibility
- Increase flexibility
- Support sustainability
- Modernise communication
As audiences continue consuming content online, businesses need marketing materials that are easy to access, easy to share, and designed for digital behaviour.
Ready to Go Digital?
Whether you need:
- Digital brochures
- Interactive company profiles
- Canva templates
- Sales collateral
- Team training
We can help you create digital marketing collateral that looks professional and works strategically.